Free sample
Start With The Revenue Equation
The source frames UGC as a math problem before it becomes a creative problem: revenue equals total views times conversion rate. Total views come from creators, videos per creator, platforms per video, and average views per post.
- Track both reach and conversion, not reach alone.
- Use cross-posting as a multiplier, not an afterthought.
- Expect uneven outcomes; a few winners carry the system.
- When results stall, identify which variable broke instead of blaming UGC as a category.